The financial implications of conservation agricultural practices – such as cover crops, conservation tillage, and managed grazing – weigh heavily in many farmers’ decision to try them. Despite this, few of farmers’ key advisors, such as conservation professionals and farmer business management educators, are well versed in the topic. While the data on the financial implications are still emerging, there is a need to equip these professionals with the knowledge that is available to help them be more effective partners to farmers who are interested in conservation. In this webinar, Jenny Seifert, Marcelle Lewandowski, Anna Cates discuss a SARE-funded effort to develop training on finance for conservation professionals and conservation for ag finance professionals, including resources on curriculum and lessons learned in pilot trainings. This presentation was originally broadcast on November 15, 2023.