The April edition of the Digital Cafe series featured Linda Prokopy, Professor and Department Head in Horticulture and Landscape Architecture at Purdue University. Linda is a Professor and Department Head of Horticulture and Landscape Architecture at Purdue University and directs the Indiana Water Resources Research Center. Linda also leads the Natural Resources Social Science Lab (NRSS) that examines how human interactions with the environment impact natural resources. In this webinar, Linda summarizes decades of research examining what motivates adoption of conservation practices in agriculture. This presentation was originally broadcast on Wednesday, May 18, 2022.